Shelfwatch, the data and insights arm of PRL, have appointed Shane Daly to the role of senior insights manager.
In his role with Shelfwatch, Daly will be responsible for driving the impact of quality data and insights for Shelfwatch clients, as they seek to make faster and better decision for their brands.
Daly previously worked in Nielsen, a leading global measurement and data analytics company, where he held the role of retailer services director.
Prior to that, he held a number of operational and commercial roles within Nielsen.
Commenting on his new position, general manager of Shelfwatch, Tom Davis said, “We are delighted to welcome Shane Daly into our team. His experience will enhance our service and quality of data insight especially in the retail space.”
Daly said that he is delighted to be taking up the role of senior insights manager for Shelfwatch.
“Working in partnership with our clients, the opportunities to support their business decisions are vast. Many businesses have access to rich sources of data, and Shelfwatch have the skills to turn that information into insight,” he added.