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PRL is

an Irish & UK company specialising in logistics management, freight, sales and marketing. We pride ourselves on offering a full 360° outsourced business service, helping businesses to achieve brand success. Our focus on building long-lasting partnerships with our clients and customers makes us market leaders in delivering premium brand experiences.

Why Choose PRL?

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  • Experience

    • c.90 years
    • Established Multi-Temperature Warehousing & Distribution
    • National Account Management and Field Sales Expertise
    • Multi-National Blue Chip Customer Portfolio
    • Market Leader
    • FMCG & Pharma Experts
    • Marketing Execution Expertise
    • Provision of Full Service Onsite Creative Agencies
  • Stability

    • Long-Standing Customer Relationships
    • Excellent Reputation in the Industry
    • Family Owned
    • Financially Strong
    • Best in Class Systems & Client Integration
  • Strength and Resources

    • +850 Experts
    • Strong Contract Management
    • Partnership Mindset
    • In-House ICT, HR & QSHE Specialists
    • Tactical Field Sales & Merchandising Support Team
    • Scalability of Team Resources for Peak Times
  • Expertise

    • Extensive National Distribution Network
    • High Volume & High Complexity Expertise
    • Continuous Improvement Ethos
    • Operational Excellence
    • Branded Merch & Product Sourcing
    • Sales Teams Servicing FMCG Retail & Wholesale, Pharmacy Retail & Wholesale and Specialist Retail
    • Best in Class Customer Service
    • Carbon Tracking on All Printed Point of Sale
  • Positive Culture

    • Strong Values
    • Smart Working, Integration and Growth Strategy 2021-2023
    • High Retention of Staff
    • Access to Decision Makers

Our Senior Leadership Team

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Violet Devereux

Managing Director Logistics Solutions

Violet provides strategic leadership and is responsible for commercial operations, HR, Quality and Financial delivery.

Violet has international experience in the logistics industry, heading up operational and commercial groups globally for market-leading logistics companies.

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Michael Finlay

Managing Director Sales & Marketing

Michael leads the Sales service offering at PRL in addition to ELT responsibility for strategy design, team development and marketing programme.

A business graduate of University College Galway, Michael has more than 25 years experience in senior General Manager/Head of Sales roles within the FMCG sector for companies such as Birds Eye, Campbell Soup & Boyne Valley Foods.

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Michael Brannigan

Executive Chairman & Shareholder

Michael is Executive Chairman of PRL. He is a proven leader, with experience in successfully managing and engaging a broad and diverse range of stakeholder groups, alongside excellent communication and commercial skills.

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Jack O’Riordan

Chief Executive Officer & Shareholder

Jack is the Chief Executive Officer of PRL. He leads the identification and execution of the strategic imperatives and deliverables across the business. This is underpinned by his proven experience of unlocking value, through insight, strategy and activation of business objectives.

Our Values

  • Partnership

    Our people are our difference. Working together in an integrated manner with trust and respect for each other, we will achieve our goals

    • We work with our teams and other teams to make things better
    • We actively seek input, views and opinions of our team
    • We always speak of team members in positive terms and are aware of how words and actions impact other people
    • We always listen, and always communicate in a clear and concise way
    • We offer help to colleagues when they need it so that we can all achieve our goals
  • Reliability

    We will always perform at our best to deliver excellent outcomes for our customers and for each other

    • We take responsibility for seeing things through, overcoming obstacles and providing a good service
    • We always keep our promises and don’t give up easily if things don’t go to plan
    • We always aim to do the best we can – for our colleagues, and our customers
    • We follow through on difficult customer situations to ensure a satisfactory solution is reached
    • We always seek to enhance our reputation of reliability and never do anything to jeopardise it
  • Leadership

    We will lead by striving to outperform in our markets, by driving continuous improvement and innovation in what we do and how we do it for both our colleagues and our customers

    • We challenge ourselves and others in the business to always strive to do better and champion the PRL brand
    • We make things happen and get the job done
    • We have the courage to make decisions and empower others around us to do the same
    • We encourage people to reach their full potential while building a culture of high performance
    • We act with positive intent at all times
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Awards & Accreditations

Through our continuous innovation and dedication to customer care, we have won multiple awards and certifications.

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Our main objectives are to reduce waste, minimise costs, nurture employee welfare and drive sustainable growth.

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Corporate & Social Responsibility

PRL strive to make a positive impact on society and the environment

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