Unilever Ireland and PRL enjoy a trusted and longstanding business partnership, working together for over five decades as logistical providers, and for two decades as our largest Ice Cream Sales Concessionaire operator in the Republic of Ireland.
Michael and his The PRL team provide a sales and service model for over 50% of the Unilever Ice Cream business on the island of Ireland.
As market leaders in ice cream, Unilever rely on outstanding service, brilliant execution, and professional sales development teams to reliably service all our customers big and small.
The PRL Ice Cream operation supports our growth strategy across multiple channels, operating and calling on a variety of customers & operators.
This team consistently deliver our business expectations and have a strong track record in exceeding sales goals, and new business development targets

PRL and Suntory have been in a partnership now for several years, driving synergies with a first in class sales force team and an effective route to market through their supply chain model. Their team’s creative and data-driven strategic approach helps us connect our amazing brands with our customers and our consumers.
We have shared very positive results by being brilliant at basics in the cooler and by also successfully integrating our Beam portfolio into the market. PRL and Suntory have a real winning formula through strategy, planning and resources allowing our fantastic brands get activations and displays in the Gemba

Choosing PRL Sales & Marketing was one of the best decisions we made. Their attention to detail, seamless execution of campaigns, and in-depth market knowledge make them an invaluable asset to our sales and marketing efforts. Their ability to scale up at critical times of the year for us is a key driver. We’ve seen a substantial ROI through their data lead insights, and we look forward to continuing our partnership