image description


We provide Full-Service Distributor Services, National Account Services, Non-Title Field Sales Services, Tactical Merchandising Services, Data & Insights Services and Recruitment & Fulfilment Services to many of the market’s biggest brands

Our Approach

Our sales division is supported by market research and analytics, alongside financial and administration services

  1. We can take full ownership of the sales process and handle all of your sales and distribution - we call this Full Title Service. We can take over either directly from your brand’s factory or from point of dispatch
  2. Our other approach is to act as an outsourced agency, assisting with field marketing, sales and brand activation

Our sales division is supported by market research and analytics, alongside financial and administration services

Our Capabilities


  • Our Distributor Sales Teams service Grocery Multiples, Convenience & Impulse, Grocery Wholesale, Foodservice, Independents, Pharmacy Retail, Pharmacy Key Accounts and Pharmacy Wholesale
  • Our Non-Title Sales Teams service Grocery Multiples, Convenience & Impulse, Grocery Wholesale and Specialists e.g. Off-Licences, Pet Specialists etc


  • Our Merchandising Teams take care of in-store displays, shelf placements, promotion displays and POS installations

Tactical Operations

  • Our Tactical Support team supports all our sales teams on in-store executions and are specialists at planogram refreshes and resets
  • Our sales teams & merchandising teams perform over 360k+ sales calls per annum
  • We have extensive experience of brand activation and can help in creating and promoting high-impact projects to bring your brand to life in-store, at events and across multiple touchpoints

Data Analytics & Insights

  • Our in-store auditing service enables you to identify issues with your brands’ in-store performance and improve efficiency & sales
  • Our auditing services cover price & feature audits, space compliance, promotional compliance, distribution and competitor analysis
  • We manage mystery shopping services to assist in seeing your brands from the shopper perspective
  • We blend multiple sources of data, ranging from data captured in-store to data acquired through other sources to create actionable reports for stakeholders throughout the supply chain process, from demand planning stage to promotion effectiveness

Our Partners

image descripiton

Unilever Ireland and PRL enjoy a trusted and longstanding business partnership, working together for over five decades as logistical providers, and for two decades as our largest Ice Cream Sales Concessionaire operator in the Republic of Ireland.
Michael and his The PRL team provide a sales and service model for over 50% of the Unilever Ice Cream business on the island of Ireland.
As market leaders in ice cream, Unilever rely on outstanding service, brilliant execution, and professional sales development teams to reliably service all our customers big and small.
The PRL Ice Cream operation supports our growth strategy across multiple channels, operating and calling on a variety of customers & operators.
This team consistently deliver our business expectations and have a strong track record in exceeding sales goals, and new business development targets

Shay Leonard, Out of Home Ice Cream Director, Unilever Ireland
image descripiton

PRL and Suntory have been in a partnership now for several years, driving synergies with a first in class sales force team and an effective route to market through their supply chain model. Their team’s creative and data-driven strategic approach helps us connect our amazing brands with our customers and our consumers.
We have shared very positive results by being brilliant at basics in the cooler and by also successfully integrating our Beam portfolio into the market. PRL and Suntory have a real winning formula through strategy, planning and resources allowing our fantastic brands get activations and displays in the Gemba

Nuala-Kate Galligan, Field Sales Controller, Suntory Beverage & Food GB&I
image descripiton

Choosing PRL Sales & Marketing was one of the best decisions we made. Their attention to detail, seamless execution of campaigns, and in-depth market knowledge make them an invaluable asset to our sales and marketing efforts. Their ability to scale up at critical times of the year for us is a key driver. We’ve seen a substantial ROI through their data lead insights, and we look forward to continuing our partnership

Jim Cummins, Sales Director, Irish Distillers

Our Achievements

We have proudly achieved ISO 9001 Quality Management Certification from Business Quality Assurance International. We are proud to have achieved “World Class” Ranking from AMIS, and recieved the Category Management Award from the ECR Ireland Shopper Conference and Awards 2020

image description

2022 FMBE Sliver
Best Product Launch

image description

ISO 9001 Quality

image description

National Irish Safety

image description

AMIS Assessment
World Class Ranking

image description

ISO 14064-1:
Greenhouse Gas Emissions Reporting

image description

Deloitte Best