Knowledge & News
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PRL Shortlisted for 2017 FMBE Awards
Once again following on from our success at the Field Marketing and Brand Experience (FMBE) Awards in 2016, we are thrilled to announce that we have been shortlisted in a number of categories again this year. Brand Ambassador of the Year (Field Sales/FMCG) – David Byrne from our pladis team. Stand/Display Unit (Instore/Kiosk/Indoor) –
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2017 Checkout FMCG Awards
Best New Product Launch Winners The eight annual Checkout FMCG Awards took place last Friday (29th September) in Dublin City’s Mansion House. A number of guys from the team were in attendance as we were nominated in several categories. Almost 200 of Ireland’s leading brand managers and marketers were in attendance, in which 23
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Tesco Growth Continues But SuperValu Remains On Top
Tesco has reported growth of 1.1% in Irish sales Supermarket giant Tesco has reported an increase in profits and sales as it pursued its efforts to keep prices low during Brexit-driven inflation. According to the group, UK and Ireland operating profits increased 21.1 per cent to £471 million in its first half. In Ireland, Tesco
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A New Brand Marks an Historic New Era for PRL
Launching a new brand onto the market is a rare if not unique event in the history of most companies and it is always a momentous occasion for staff and customers alike. The reasons for ‘rebranding’ are typically to deliver competitive advantage, to reflect that a new position is being taken in the marketplace or